An Overlook: Campaigns Supporting Child Obesity

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Child obesity is an issue that seems to receive a lot of recognition from the general public and various organizations.  The problem is that most of the people and those involved in the organizations aren’t taking action.  Child obesity isn’t going to go away on its own.  The people who are conscious of the effect child obesity is having on our nation’s youth need to spread awareness and encouragement to others.  There are currently two campaigns run by well-known organizations and people that are doing just that.

NFL Play 60 is one of those campaigns.  NFL Play 60 is the NFL’s campaign to fight child obesity.  They do this by encouraging kids to get 60 minutes of physical activity everyday, hence the “play 60”.  They take actions by integrating football players into communities and schools to inspire kids to exercise.

The two community programs are NFL Punt, Pass, and Kick and NFL Flag.  NFL Punt, Pass, and Kick is a competition for kids ages 6-15 and teaches them the fundamentals of football in a friendly, yet competitive environment.  NFL Flag is for kids ages 5-17.  There are national flag-football competitions held for three divisions: girls, boys, and coed.

There is a whole separate initiative within NFL Play 60 to get schools involved through Fuel Up to Play 60. Schools receive prizes from the NFL for making good choices about healthy foods and participating in getting 60 minutes of playtime a day.

For more information about NFL Play 60 visit their FAQ page.

The other campaign is Let’s Move!.  Let’s Move! was launched by Michelle Obama on February 9, 2010. It takes a different approach than NFL Play 60. Their main goal is to provide healthier food for kids in schools. They also provide information to help make sure families have access to healthy foods and to help kids become more physically active.

In order to bring healthier foods to schools Let’s Move! supports many government run programs that encourage the cause. Some of those organizations are:

  • National School Lunch Program (NSLP)
  • School Breakfast Program (SBP)
  • HealthierUS School Challenge (HUSSC)

Let’s Move! even has its own programs to help schools become healthier:

They partnered with MyPlate to help families learn how to incorporate a healthy diet into their meals. Partnering with the PALA Challenge enables Let’s Move! to encourage kids and teens to exercise.

To learn more about their initiatives and programs visit their Initiatives page.


Image sources from left to right:

http://www.riverregionunitedway.org/blog-entry/25-03-2012/nfl-play-60

http://www.letsmove.gov

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